Balm
VERIFIEDThe routine, not the shelf — a warm apothecary editorial storefront for skincare and beauty. Cream canvas, deep olive accent, Instrument Serif display. Light by default, with a dark toggle.
About Balm
Balm is built for skincare and beauty brands that lead with the formula: ritual steps, published ingredient percentages (an actives table + full INCI), and refills. Warm cream + deep olive palette (#3F4A33) with a light-sage accent in dark mode — one token set drives both, and the accent never hard-codes white so both themes stay correct. Instrument Serif display + Figtree UI, soft 20px cards and pill CTAs. Signature sections: an AM/PM ritual builder, an ingredient marquee, concern tiles, a percentages actives table, Good-for / Skip-if suitability, a Journal, and a week-by-week plan. Storefront cart drawer, mobile tab bar, passwordless auth (email code + magic link + password), and language + currency selectors.
- ✓Light default + dark toggle
- ✓AM/PM ritual builder
- ✓Actives table + full INCI
- ✓Good-for / Skip-if suitability
- ✓Ingredient marquee + concern tiles
- ✓Skincare filters (concern / skin type / format)
- ✓Passwordless auth (code + link + password)
- ✓Storefront cart drawer
- ✓Mobile tab bar
- ✓Language + currency selectors